The city is very old and has a specific form of music developed in the city called Gharnati which grew from its introduction from Andalusia. Its climate is desert like and temperatures rise substantially in the summer months. The people of the city abandon it in peak season to head for its beach resort at Saida. The resort is known as the Blue Pearl and has Morocco’s longest beach at ten miles long with golden sand and plenty of water sports and other facilities.
To cater for its wealthy clientele, Saida has built huge shopping malls where almost everything you could want can be purchased. The city also has a huge marina crammed with luxury yachts of the rich and famous. If golf is your game, there are numerous golf courses making it an all-round great place for a holiday.
South of Oujda are the Atlas Mountains and it’s possible to book trips to see the Berber people and their lives in the mountains. In winter when the temperature at the foot of the mountains is in the low twenties, it’s possible to ski the upper slopes and a number of tour companies will take you out on day trips.